Converse Website Design
Design Direction
Agency Partner: R/GA
The Converse site before I took over as Design Director.
Confusing, slow, Adobe Flash-based. Not responsive. Not mobile friendly.
The Converse site under my design direction.
Adaptive/Responsive. Mobile friendly. Clean and fast.
Addressed the request from leadership to get the customer to the product as quickly as possible.
Also, to showcase the 3 brands (All Star, CONS, Jack Purcell) under the Converse umbrella.
