Under Armour
Website Design
Creative Direction, UX/UI, Photography, Lighting & Styling Direction
Art Direction: Jason Lehigh, Gary Distefano
UX: Nicola Harper, Amy Rubino, Susan Iovenitti, Tiffany Lin, Lee Walker
The Under Armour site BEFORE I took over as Creative Director
First Update to UA.com
Second Update to UA.com
(Mobile navigation)
(Desktop Navigation)
Grid Page Update
(Decision Support Filtering)
Elevated Product Detail Page
(The third option was a test to flip the storytelling to be at the top of the PDP)
