Converse
Brand Seasonal Concept: "Locals Only"
The imagery used within this presentation is from the internet from artists and photographers blogs, along with imagery taken by Converse employees. This presentation was for inspiration and concept development only
Four inspiration books were co-created by the Footwear, Apparel and Brand Design teams at Converse.
The stories and themes covered Spring/Summer/Fall/Winter concept direction. Each season was tied to its own city (San Francisco, Montauk, Omaha, Detroit), chosen democratically to illustrate the trends discovered within the four filters of HYPERCULTURE, PAST PERFECT, DESTROY IT YOURSELF, & MY GAME.
All design teams (brand, footwear, apparel) used these books as a guide to developing and designing their respective seasonal items.
Spring Theme: San Francisco, HYPERCULTURE
Summer Theme: Montauk, PAST PERFECT
Fall Theme: Omaha, DESTROY IT YOURSELF
Winter Theme: Detroit, MY GAME
